2012: Clever Viral Marketing or More Dangerous Crap on the Internet?

October 20th, 2009

I’m passing on this press release from astronomer and educator Andrew Fraknoi.   Andrew loves science fiction and has edited some volumes in the past, but   he doesn’t love nonsense.

For immediate release

No Doomsday in 2012
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The widespread Internet belief that Dec. 21, 2012 will be doomsday for planet Earth because some astronomical event will destroy or decimate our planet is a complete hoax, according to NASA scientist David Morrison. His concise summary of the claims and the scientific response is being published by the Astronomical Society of the Pacific as a public service at: http://www.astrosociety.org/2012

For several months, NASA and many astronomers have received increasingly worried letters and e-mails from members of the public about the possibility, widely touted on the Internet, that the world will end in 2012. Many mechanisms for doomsday are being proposed, including a collision with a fictional planet called Nibiru, deadly activity on the surface of the Sun that lashes out at Earth, alignments with the center of our Galaxy, etc.   David Morrison has coined the term “cosmophobia” — fear of the cosmos — for these concerns, and has seen a huge increase in the phenomenon this year.

Dr. Morrison, a world-renowned expert on the solar system (and asteroid impacts), also serves as the public scientist for NASA’s “Ask an Astrobiologist” service, where he answers questions for the public.   He has received so many questions about 2012 and the end of the world, that he felt he had to investigate and set the record straight.

One of his most interesting findings is that the distributors of the science fiction motion picture “2012″, to be released this November, are purposely feeding the flames of the internet panic (in what is called a viral marketing campaign) by creating fake science websites and encouraging people to search for “2012″ on the web.   Most of the sites such searches encounter are full of nonsense and misunderstanding, often by people who have written books on coming disaster that they are trying to sell.

Morrison’s article is in the form of questions and answers, and is followed by a resource guide that allows readers to find even more scientific information about why no 2012 disaster is in the cards.   There are many reasons to worry about the future of planet Earth, of course, but absolutely no reason to single out the winter solstice of 2012 as a special time to be concerned.

For an annotated guide of resources for responding to claims of astronomical pseudo-science, from astrology to crop circles, and ancient astronauts to moon landing denial, see: http://www.astrosociety.org/education/resources/pseudobib.html

Founded in 1889, the Astronomical Society of the Pacific is an international scientific and educational organization, with a goal of providing reliable, authoritative information to help the public understand and appreciate astronomy.     Their website at http://www.astrosociety.org has a host of information and resource guides for those who want learn more about the exploration of the universe.

So what?   So we have more nonsense on the internet, with a commercial purpose.   It’s just advertising, right?

Well, we could say the same about those evil liars who spread misinformation about the non-dangers of Carbon Dioxide in our atmosphere, or the ridiculous Creationist websites, etc.

There’s a difference between a clever viral marketing campaign, in my opinion, and something that actually sucks people in and scares them with falsehoods that they think are real.   I’ve got a friend, and one her kids is really scared about 2012.   There are people upset out there for no good reason.

A good enough reason to be upset is that Roland Emmerich (Michael Bay as I originally wrote, but a director of similarly questionable talent) is unleashing another film on us, and that ought to be enough to scare us all.

If you must, here’s the trailer.   Looks like a big budget special effects film where people scream while shit gets blown up.   OMG, I think I saw this before!   That isn’t a story!   That’s crap!   Crap!

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