Communicating Science: Know your Audience!

Tuesday, December 22nd, 2009

All of writing hinges on knowing your audience.   This is true of fiction and non fiction, and applies not only to writing, but communication of all kinds from entertainment to education. I’ve been thinking about this a lot after reading Randy Olson’s very interesting and worthwhile book Don’t Be Such a Scientist, which is about […]

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Why So Much Dumb in Science Reporting?

Saturday, December 20th, 2008

OK, I’m going to go after a biology story today that I found particularly poor.   The Perfect Mate: What We Really Want, by Meredith F. Small, apparently an anthropologist at Cornell, somehow, according the bio. First she opens with something of strawman argument, simplifying a position she’s both going to support and contradict in the […]

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